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Marketing & Brand Strategy [clear filter]
Monday, June 11
 

9:00am

What's My "Why?" and Why Does it Matter?
Limited Capacity seats available

So you want to launch a company--or maybe you already have-- but have you stopped to consider why your business should exist, who it should exist for, or what it should exist to do?

These are questions that help an entrepreneur set the direction and strategy for growing a business. In this session, you'll not only discover why landing on your "why" really does matter, but also how you can go about discovering yours.

Speakers
avatar for Bernard Dalichau

Bernard Dalichau

CEO, Lavender Home Care Solutions
Bernard Dalichau is the CEO of Lavender Home Care Solutions (a local non- medical senior home care agency) & Berlisi Industries (a lifestyle medical device manufacturing company).A 15 year entrepreneur, Bernard started as an international manufacturer/distributor of natural stone... Read More →


Monday June 11, 2018 9:00am - 9:45am
Founder Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402

10:00am

Building a business with purpose on purpose
Limited Capacity full

Ever wonder why some businesses seem to grow a vast following of die-hard customers?

In this talk, Jan will demonstrate how starting with purpose can help your business attract the right customers who will become loyal brand ambassadors.

Download the Questionnaire to fill out before the session!

Speakers
avatar for Jan Ostendorf

Jan Ostendorf

Owner & Brand Strategist, Purpose Branding
I work in two areas: Eliminating misconceptions people have about company's identity, products, or services. Taking advantage of opportunities business owners have to enter new markets and increase sales effectiveness through clear communication — attracting the right people for... Read More →


Monday June 11, 2018 10:00am - 10:45am
Inspire Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402, USA

11:00am

Clarify Your Message So People Will Listen
Limited Capacity filling up

When it comes to talking about their businesses, many people are so close to their products or services they don't know where to start.
The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly. The StoryBrand Marketing Framework will teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads.
Companies that clarify their messaging win in the marketplace!

Speakers
avatar for Matt Carroll

Matt Carroll

CEO/Founder, Big Big Story
Hey I'm Matt! I'm a marketing and branding guy. I know what it's like to be frustrated by an inability to get people to respond to your message. You work so hard, but no one seems to be responding. I believe good hard working people and companies deserve to be recognized. I love helping... Read More →


Monday June 11, 2018 11:00am - 11:45am
Connect Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402

11:00am

Gone Fishing! Catch of the Day: Key Customers
Limited Capacity filling up

Everyone has a customer to satisfy and your choice of customer will have a profound impact on the future of your idea. This interactive workshop utilizing Wendy Kennedy strategic marketing methods led by Certified Coach Katie Hill allows you to explore customer possibilities and define who really cares about what you've created. Welcome to the Fishbone!  

Speakers
avatar for Katie Hill

Katie Hill

Enterpreneur-in-Residence, The Entrepreneurs Center
Having founded and built a successful tech business in Dayton, Katie knows the ins-and-outs of our startup scene. She now dedicates her days to supporting the newest wave of Miami Valley entrepreneurs in her role as both an Entrepreneur-in-Residence + Director of Marketing & Brand... Read More →


Monday June 11, 2018 11:00am - 11:45am
Inspire Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402, USA
 
Thursday, June 14
 

1:00pm

How to Deliver Valuable Content That Attracts Followers
Limited Capacity filling up

Marketing experts regularly say that to attract followers and increase engagement all you need to do is "create valuable content"?  Easier said than done, though, right?

What does that even mean?

In this session, Sara Moore will break down what engaging and valuable content looks like and how you can start creating it for your company today.

Speakers
avatar for Sara Moore

Sara Moore

CEO, SEA Media


Thursday June 14, 2018 1:00pm - 1:45pm
Founder Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402

2:00pm

Experience is Everything! How to attract the right customers through consistent messaging.
Limited Capacity filling up

In the world of business, experience is EVERYTHING. From the way your brand looks to how it talks to how it interacts with customers, you are creating an experience that will either attract the right customers (you know, the ones that you love because they love you and refer lots of business your way) or the wrong customers (the ones that make you want to pull out your hair and assume the fetal position).

In this session, Tiffany will identify some of the mistakes that businesses often make when developing their brands and teach you how to either avoid (or correct) those issues, so you can stop attracting the wrong customers and start connecting with the right ones.

 



Speakers
avatar for Tiffany Ferrell

Tiffany Ferrell

Co-Creator, Dayton Tech Guide
Tiffany Ferrell is a serial entrepreneur who came to Wright State University to develop programming that supports entrepreneurship. Along with her partner John Owen, they developed Dayton Tech Guide--a brand that works to connect entrepreneurs to the things they need, like other entrepreneurs... Read More →


Thursday June 14, 2018 2:00pm - 2:45pm
Connect Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402

2:00pm

Finding Your Authentic Voice: Brand Building Through Story-Telling
Limited Capacity full

In today’s society, authentic brand build is more important than ever. This talk discusses when, where and how story-telling can increase exposure, loyalty, and sales in today’s rapidly changing digital market.

Speakers
avatar for Andrew White

Andrew White

Founder/ Co Owner, Indigo Life
I am one that lives fully self expressed. I believe that we all have a power greater than ourselves that we can tap into and create the imagined. I have been an entrepreneur since I was 15 years old. I am an expert in building virtual relationships via video and personal relationships... Read More →


Thursday June 14, 2018 2:00pm - 2:45pm
Inspire Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402, USA

3:00pm

Get Found on the Interwebs
Limited Capacity full

Speakers
avatar for Ray Marcano

Ray Marcano

President/CEO, Canis Digital
Ray Marcano has more than 35 years of journalism experience with reporting, editing, leadership, and executive experience. He’s served as Deputy Managing Editor of the Dayton Daily News, where he oversaw the day-to-day operation of the newsroom. He was Internet General Manager at... Read More →


Thursday June 14, 2018 3:00pm - 3:45pm
Connect Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402

3:00pm

Growing at a Pace You Can Afford
Limited Capacity seats available

This session will be about tips and pitfalls I've learned as a business owner when navigating the question of how fast is too fast to grow your business. The people you hire will ultimately make or break your company and it's important to be realistic about how fast you can grow without burning out. This will cover finding/acquiring the right employees, pairing employee strengths with your management style and how to maximize the talents of the employees you have by creating a strong work culture.

Speakers
avatar for Raichel Jenkins

Raichel Jenkins

Project Manager, Catapult Creative
I am currently a project manager at Catapult Creative. After graduating college early, I'm used to being the youngest person in the room (occasionally younger than the interns). My background is in journalism and creative writing with specializations in marketing, advertising and... Read More →
avatar for Matthew Sliver

Matthew Sliver

Principal, Catapult Creative
My business partner and I started Catapult Creative at the beginning of 2013 and have had numerous successes alongside inevitable growing pains. Our business focus is to provide branding, web, design and video services and we have provided these services for Global brands down to... Read More →


Thursday June 14, 2018 3:00pm - 3:45pm
Inspire Stage at The Steam Plant Basecamp 617 E 3rd St, Dayton, OH 45402, USA