In the world of business, experience is EVERYTHING. From the way your brand looks to how it talks to how it interacts with customers, you are creating an experience that will either attract the right customers (you know, the ones that you love because they love you and refer lots of business your way) or the wrong customers (the ones that make you want to pull out your hair and assume the fetal position).

In this session, Tiffany will identify some of the mistakes that businesses often make when developing their brands and teach you how to either avoid (or correct) those issues, so you can stop attracting the wrong customers and start connecting with the right ones.